Souk Shopping
The medina of Marrakech is one of the most unique places in the world, with a frenetic energy that you either love or hate. It can definitely be daunting the first time, especially if you are not used to hawkers, or if you are a particularly polite person (it always takes Mr. Vintage Maroc a day or two to settle in and re-learn how to ignore people!). The vibe can be unsettling, but not to worry - it is not unsafe, and most vendors will leave you alone as you walk away with a “no, merci.” Be particularly aware in the main square, Jema el Fna, in which the snake charmers and folks with pet monkeys can be particularly aggressive - they may push their pet on you and demand payment for pictures. We think it’s best to steer clear!
As you head into the souks from Jema el Fna, the first stalls you’ll see hold mostly touristy crap, and cheap knockoff sneakers made in China. Keep wandering deeper into the medina, and you’ll eventually be rewarded with the more traditional and cooler goods, especially Morocco’s handmade treasures. If you hit a dead end or wander in a way you don’t like, just about face and find a new path. Wandering and getting lost in the maze of alleyways is part of the fun. There is a separate area of the medina for each type of product where vendors are clustered together - think metal work, leather, spices, raffia, carpets, etc. so you can have some sense of direction.
We definitely recommend getting a guide for at least the first day, especially if you have certain things you want to do, or certain areas of the medina you want to be sure to see. We have an amazing guide we have worked with for almost a decade, who grew up in the medina and will give you a truly unique experience. He is happy to customize your walking tour, with a mix of sight seeing and shopping, just reach out to us and we’ll be happy to connect you.
Our favorite is to catch the makers in action - you’ll see everything from shoemaking to metal work cranking out of tiny stalls. Techniques have been passed down through the years, and it’s incredible to watch the skilled artisans work. In a world where many items are factory made and mass produced, it is refreshing to see a bustling handmade trade still thriving in Marrakech.
Remember that haggling is part of the process and is expected! Vendors often start out with a price over double what they are willing to accept, so start off low with your counter offer. You can always walk away if you can’t agree on a price, but once you agree on a price, don’t reneg - a deal is a deal. Don’t get too caught up on over-bargaining. We like to say that as long as you are happy with your item and you pay what something is worth to you, that’s all that matters!
